Instax 'Fill The World'

Capturing the world of Instax in a way never seen before. Shot on location in one day, these three films explore that magical frozen moment of the instant photograph.

Directed by Mad Ruffian

Cinematography by James Medcraft

Production by Mad Ruffian

Edit and Post by Ruffian Post

Agency: M&C Saatchi London

Client: Fuji

Gaffer: Dom Aronin



On set production photographs