Instax 'Fill The World'

Directed by Mad Ruffian

Cinematography by James Medcraft

Production by Mad Ruffian

Edit and Post by Ruffian Post

Agency: M&C Saatchi London

Client: Fuji

Capturing the world of Instax in a way never seen before. Shot on location in one day, these three films explore that magical frozen moment of the instant photograph.




On set production photographs