Eurosport Winter Olympics 2018 Idents

In collaboration with directors DixonBaxi I was comissioned to shoot a series of K-Pop styled winter sports scenes to form the basis of the Eurosport Winter Olympics titles. The athletes where bathed in UV light while firing gallons of specially formulated UV paint at them to represent snow, speed and the extreme nature of the sports. The result was a series of visually striking images that captured the energy, grace and intensity of the Olympic Winter Games.

Directed by Dixon Baxi

Cinematography by James Medcraft